Passion. Experience. Diligence.

Our Why

ThoughtFire was born out of the desire to increase innovation and happiness. Our vision for our world isn’t possible without people loving what they do. Our goal is to empower people to fully realize their creative potential and to maximize results.



Get in touch

We at ThoughtFire know that finding the right consultants is a choice not to be taken lightly. That’s why we offer free pre-consultations to walk you through your needs, the scope of your goals, and your budget.

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Our People


Chief Executive Officer

Omar Atia

Omar is an expert and cofounder of the Ignited Thinking™ Methodology. His experience is in transforming organizations from mediocre performance to top-performing organizations with engaged employees and strategically sound business plans.

Omar worked with key local and global for-profit and nonprofit clients in the areas of Business Process Improvement, Creative Problem Solving, Innovative Thinking, Effective Leadership, Organizational Development, Lean Management, Cost Optimization Strategies, Building Effective Teams and Results Operating Systems among other key areas of focus. Omar’s experience is diverse with emphasis in Lean Management and Business Process Improvement Strategies that ensure organizational success.



President, EMEA

Ahmed Banna

Ahmed is an award-winning professional with diversified experience in the healthcare, innovation & Applied Creativity, Management Consulting and education sectors across the world. He has worked closely with both private and public sectors in the UAE and a few in Europe.

Ahmed specializes in building Innovation Systems, operational excellence, company culture, commercial strategies, market penetration and capacity building.




Head Of digital and client relations

Hadi Yousef

Hadi’s area of focus is in the world of entrepreneurship and startups. His role at ThoughtFire is widespread and touches many of its initiatives. Hadi offers unique insight as a founder of a financial technology startup based in the United States. Hadi’s experience and savviness in brand equity and digital marketing provides ThoughtFire with a powerful skillset that it leverages for in-house and client needs.