Passion. Experience. Diligence.

Our Why

ThoughtFire was born out of the desire to increase innovation and happiness. Our vision for our world isn’t possible without people loving what they do. Our goal is to empower people to fully realize their creative potential and to maximize results.



Get in touch

We at ThoughtFire know that finding the right consultants is a choice not to be taken lightly. That’s why we offer free pre-consultations to walk you through your needs, the scope of your goals, and your budget.

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Our People


Chief Executive Officer

Omar Atia

Omar is an expert and cofounder of the Ignited Thinking™ Methodology. His experience is in transforming organizations from mediocre performance to top-performing organizations with engaged employees and strategically sound business plans.

Omar worked with key local and global for-profit and nonprofit clients in the areas of Business Process Improvement, Creative Problem Solving, Innovative Thinking, Effective Leadership, Organizational Development, Lean Management, Cost Optimization Strategies, Building Effective Teams and Results Operating Systems among other key areas of focus. Omar’s experience is diverse with emphasis in Lean Management and Business Process Improvement Strategies that ensure organizational success.



President, EMEA

Ahmed Banna

Ahmed is an award-winning professional with diversified experience in the healthcare, innovation & Applied Creativity, Management Consulting and education sectors across the world. He has worked closely with both private and public sectors in the UAE and a few in Europe.

Ahmed specializes in building Innovation Systems, operational excellence, company culture, commercial strategies, market penetration and capacity building.



director of operations

Leslie Wade

Leslie is a motivating Project Engineer with 18+ years of successful experience in managing programs in varying industries. She is experienced in leading cross-functional teams and transforming vision and aspirational targets into clear, day to day action plans that reach wild success with the most diverse of teams. Her over-arching passion lies in helping individuals and organizations identify what is important to them and implementing creative methods to ensure they live/operate in alignment with their own values.


John Pena

director of storytelling

John Pena

John is a creative storyteller at heart. He believes every organization has a story and should be telling it. His passion for telling authentic and transparent narratives explains why he has a camera on him (probably pointed at you) at all times. Although his technical background is in video production, he has a knack for the strategic deployment of a brand’s story across varying distribution channels.